Google Ads Course
Become an expert in online advertising with our Google Ads course.
- Course Duration:
3 Months
- Mode of Training:
Offline and Online
Google Ads Course
Understanding the intricacies of Google AdWords allows you to optimize your advertising spend, ensuring that you get the most out of your budget by targeting the right audience with the right ads.Â
At Brainium Academy, our Google Ads course helps you to gain comprehensive knowledge and skills for effective advertising on Google’s platform.Â
Why enroll in a Google Ads course?
Enrolling in a course ensures you stay abreast of the latest updates, features, and best practices within Google AdWords, helping you maintain a competitive edge. At Brainium Academy, our course provides hands-on experience with the AdWords platform, allowing you to practice creating campaigns, analyzing data, and implementing optimization techniques in a structured environment.
Benefits of enrolling in the Google Ads course at Brainium AcademyÂ
- Learn how to be a Google Ads expert from industry-experienced trainers
- Opportunity to work on Live projectsÂ
- Interactive learning environmentÂ
- One-on-one Doubt Clearing Sessions
- Weekly AssessmentsÂ
- Provision of both Offline and Online classes
- No-Cost EMI FacilityÂ
- Certification after course completion
- 100% Placement Assistance
- Internship opportunity
Google Ads Course Modules
- About PPC Ad
- Search Engine Advertising
- Entities involved in PPC Advertising
- Workflow of PPC Ad
- History of PPC Ad
- Properties of PPC Ad
- General Formula for PPC Ad
- Advantages of PPC Ad
- Ad group
- Ad network
- Ad position
- Ad rank
- Call-To-Action
- Campaign
- Click-Through-Rate (CTR)
- Conversion
- Conversion Rate
- Cost Per Action
- Cost Per Click (CPC)
- Cost Per Mile (CPM)
- Destination URL
- Display URL
- Geo-Targeting
- Impression
- Keyword
- Landing Page
- Negative Keywords
- PPC Bid
- Prospect
- Quality Score
- Search Engine Result Page
- Split Testing
- Categorizing Keywords
- Building a Keyword List
- How long Keyword will be?
- Keyword Research Tools
- Keyword Match Types
- Negative Keywords
- Geographic Locations of Users
- Demographic of Users
- Language
- Creating a PPC Ad
- Audience Research
- Keyword Research
- Build Pay-Per-Click Ad
- Build Landing Pages
- Track, Measure, and Report
- Optimize Ad
- Elements of PPC Ad
- Creating PPC Ad using Google Adwords
- Types of Landing pages
- Elements of an Effective Landing Page
- Creating a Well-Formatted and Information Landing page
- Testing the Landing page
- PPC Bidding
- Effects of Bidding- Factors
- What is Bid and what to Bid for?
- Budget Strategy
- Bid Strategy
- PPC Bid Management Solutions
- PPC Ad on Google
- How to create Google Ads?
- PPC Campaigns in Google Adwords
- Structure of an Ad
- Creating an Ad
- Bidding and Budget
- Key Features
- Bing Ads Editor
- Budget and Billing
- Campaign Optimization
- Conversion Tracking
- Overview
- Set-Up of an Advertising Account
- Follow up on Account
- Managing the Ad
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Early Bird Discount
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
