How Quickly Can You Become A Pro With Digital Marketing Courses in Kolkata?

There’s more to digital marketing than publishing a few blogs or promoting your content on social media. Right now, the demand for digital marketing is as high as ever because everyone and their mothers are online almost 5 hours a day. You have to make the most of that. Unfortunately, most people who want to make a thriving career in this field aren’t even aware of the nitty-gritty that it entails. 

When you view online digital marketing courses, you’ll find plenty of options that claim that you can master this field in a month. That’s being too generous. Connect to any reputed institute like Brainium Academy offering digital marketing courses in Kolkata, and you’ll realize that the time it’ll take for you to master digital marketing depends on multiple factors, such as the following – 

• Your current level of knowledge
• The specific areas of digital marketing you’re interested in
• The pace at which you’re able to learn

Considering the scope of digital marketing, you’ve got your work cut out for you. There is search engine optimization, content marketing, web analytics, and so much more. Each of these areas require you to be proficient in different skills, tools, and knowledge. So, considering all this, how much time do you exactly need to become a pro?

Let’s find out!

Basic Understanding Phase (1-3 months)

This is the phase where you’re just getting started. Since you won’t have any prior knowledge of digital marketing before this phase, it’s best to take your time and strengthen your foundations. Almost every digital marketing institute in Kolkata, Brainium Academy included, would recommend you to spend at least 1-3 months to cover the core concepts. Here’s what you can do during this phase – 

• Take introductory courses – You can sign up with a digital marketing institute that offers a short-term introductory course suitable for beginners.
• Read informative blogs – Thanks to the internet, you can easily access resources like the HubSpot Marketing Blog and Search Engine Journal where you can learn about inbound marketing and SEO strategies.
• Watch educational videos – If you’re more of a visual learner, consider looking up introductory digital marketing videos on YouTube from any institute offering digital marketing courses in Kolkata. 
• Experiment with digital tools – Take your time exploring tools like Google Analytics, Google Ads, and social media ad managers. Most of them have free or demo versions that you can use to get the hang of things.

By the end of this initial phase, you should have your basics covered. 3 months is plenty of time to understand which specific areas you want to focus on. Once the initial understanding phase is complete, you can move on to the next stage.

Intermediate-Level Knowledge (3-6 months)

You should dedicate the next 3-6 months completely to polishing your skills and  improving your knowledge of the basics. Digital marketing strategies are always evolving. Changing social media algorithms, evolving customer needs – you’ve got to keep all these in mind as you gain more hands-on experience during this intermediate phase.

Here’s what you can do during these 6 months – 

• Specialize in a niche – Choose one area that interests you the most (PPC, SEO, content marketing, etc.) and take the time to dive deeper into that area.
• Start projects – Run a social media campaign for a local business or start your own blog and put all the theories you’ve learned to practical use.
• Master the tools – The sooner you master tools like Google Analytics, SEMrush, Mailchimp, and Hootsuite, the better because there’s no escaping these tools in digital marketing.
• Take advanced courses – If you’re confident that you’ve got the basics down pat, take the next step and sign up for more advanced courses.

By the end of the 9 month mark, you should have a strong understanding of how to run campaigns, measure their effectiveness, and tweak strategies for optimal results.

Mastery and Continuous Learning (6 months and beyond)

The journey to becoming a true digital marketing expert is never-ending. There is always something new to learn. That’s why completing a course at an institute shouldn’t be your end goal. You’ve got to keep on polishing those skills and keep yourself updated on the latest industry trends.

Here’s what you can do when you finally reach the final stage in your learning journey – 

• Run more complex campaign requiring multi-channel strategies
• Explore techniques like conversion rate optimization and programmatic advertising
• Collaborate with professionals to create high-performing campaigns

The journey to become a digital marketing pro isn’t linear for everyone. After all, every person has their own pace at which they learn. Besides, your commitment, prior knowledge and the resources you have at your disposal matter when it comes to determining how long you’d take to learn digital marketing. Be consistent in your learning when you sign up for a course at Brainium Academy, keep practicing, and never let your skills gather dust. That’s the secret to becoming a digital marketing expert.