How Being a Certified Digital Marketer Brings Career Success

Unsure if it’s a good idea to do a course and become a certified digital marketer? Your doubts may stem from the fact that you don’t know whether doing a Digital Marketing course in Kolkata will actually help you get a good job or not. Let’s see if we can clear your doubts.

Who Can Do a Digital Marketing Course?

The reason many people choose to do digital marketing courses is because it doesn’t require prior experience and other prerequisites. No matter what educational background you have, you can opt for a career in this line. Fresh graduates who are longing for jobs in thriving verticals can easily take a course and become a certified digital marketer.

Business owners looking for effective and affordable ways to grow their ventures will certainly benefit from learning the ins and out of digital marketing. Anyone looking for jobs that will help them earn well and also climb up the ladder easily, would do well to get trained by digital marketing experts. People considering a career change, those returning to work after a sabbatical, freelancers and pretty much anyone who’s interested in a low-stakes-high-rewards career would benefit from a course like this. At this point, there are far more digital marketing jobs in the market, compared to the number of digital marketers.

If you want a rough idea of digital marketing course fees in Kolkata, it tends to be anything between INR 20000 to INR 60,000. The courses are designed to get you familiar with digital marketing from the ground up, so even if you are a newbie, you will be able to easily grasp the concepts and learn the skills, best practices and techniques to begin your career in this field.

Demonstrate Your New Skills on LinkedIn and Other Platforms

Recruiters actively search for talented resources on platforms like LinkedIn and even on social media. So it makes sense to post your digital marketing course certificate here as it becomes easier for recruiters to find you. It verifies that you have built up skills in SEO, social media marketing, content marketing, branding and more. Employers also take this as a sign that you value continuous learning and try to stay as updated as possible. In a sea of candidates claiming to have a bunch of skills, putting up your certificate on these platforms increases your credibility and appeal to recruiters who are on the lookout for certified digital marketers. 

There is High Demand for Certified Digital Marketers

When it comes to in-demand job skills for 2024, digital marketing is very high on that list. If you consider that most businesses dedicate a good portion of their funds to online marketing, it becomes clear how many digital marketing jobs it opens up.

Sure, businesses may try the ‘do it yourself’ approach, but there comes a time when it’s imperative to hire professionals who know the shortcuts, tried-and tested techniques, the latest tools and best practices to leverage the digital medium to its full potential.  

High-paying jobs that do not require hardcore technical expertise are not easy to come by. This is why many job seekers are flocking to get digital marketing jobs. The fact that you can cherry pick and work in a range of different industries, from e-commerce to finance, healthcare, education, media entertainment and more makes it even more sought-after.

Job Roles In Digital Marketing

SEO Executive

SEO executives have the task of catering to search engine requirements, by carrying out on-page and off-page optimization tactics. This helps them draw focus on a website and bump up its rank on search results. They do thorough research to narrow down effective keywords that help potential customers reach the information and things that they seek. Another strategy they use is link-building, which boosts a website’s authority, giving it better online visibility.

Regularly keeping up with Google algorithm updates and trends, helps SEO executives to use best practices and maintain the digital health of websites and other digital assets. What’s more, Google Analytics and alternatives give them the platform they need to gather useful intel and also generate detailed reports.

Content Strategist

Before posting anything online, a business needs to have a clear definition of its brand goals, key messages, and customer personas. This is the responsibility of a Content Strategist. They create and experiment different strategies off and on, based on audience engagement levels and other metrics, also taking into consideration market trends and evolving business objectives. They map out content in phases to align with the buying journey of their audience. To come up with unique content ideas and campaigns, they need to keep in step with the latest content trends and global pop culture.

Digital Marketing Executive

A digital marketing executive would work in tandem with internal teams and clients. They  plan, execute and optimize paid and organic content across a range of platforms. Based on trends and data insights, they share creative ideas to copywriters and designers. Things like email marketing campaigns, website management, social media marketing, SEO and more, are handled by digital marketing executives. After execution, they are also responsible for using data analytics to monitor and check the effectiveness of the online marketing efforts.  

PPC Specialist

Specialists in this role look after pay-per-click ads which are created based on keyword insights and search queries. After fixing the budget with the client, they ensure that high-quality ads are crafted that have good potential for conversions. Their goal is to increase the digital traffic to a website, resulting in brand awareness and sales through the PPC  model. They set up, run and tweak campaigns based on how they are performing.

Social Media Executives

Individuals in this role are the ones who are familiar with the varying potential of different social platforms. After identifying the target audience, they post compelling marketing messages on different social media platforms. They typically have different strategies for different platforms. Professionals in this role create relatable, trending and persuasive posts, according to the brand goals and requirements. After thorough brainstorming, they set up targeted campaigns in line with current trends to grow the brands under their purview.    

Copywriter

As they have a creative bent of mind, copywriters are tasked with craft engaging copy for a range of platforms from websites to digital print ads, social media, scripts, blog posts, email campaigns and so forth. They set the brand voice and tone. Talented copywriters fulfill brand goals through light and engaging messages without needing to resort to hard selling tactics. Juggling multiple projects is part of the gig.

Email Marketing Specialist

Email marketers tend to have a strong grasp of consumer behavior, being able craft personalized copy in the form of emails. They put forward the brand message, using the appropriate voice and accompanying visuals. It’s also important that these professionals check whether the email templates are responsive across platforms. They refine their strategies from time to time, keeping track of the click-through rates. Another important task they carry out is creating email lists and segment the audience into relevant categories.

Digital Marketing Manager

Digital Marketing Managers are the ones that look at the bigger picture. Company goals are a part of all that they do.  They take the lead in planning, allocating and overseeing the execution of digital marketing strategies. From time to time they audit the social media efforts of the team using data insights and competitor analysis. They not only guide and manage the digital marketing team, but are also the ones who coordinate with cross-functional teams, seeing that projects run smoothly.

Interested in a Digital Marketing Course In Kolkata?

To give yourself the best chance of cracking the interview and impressing recruiters with your skills, a digital marketing course would certainly be useful. While doing the course and learning all the components of digital marketing and how they work together to achieve business goals, you can decide the job role that will best suit your qualities and strengths. When choosing, factor in the course cost, duration, provider’s reputation, learning mode and make an informed decision. You probably are aware that after completing the course successfully, you are awarded a certificate. Recruiters looking for skilled candidates are more likely to hire certified digital marketers rather than unconfident candidates that have to learn the ropes while on the job.

A fairly well known fact and also one of the reasons why digital marketing is a go-to field, is that it is relatively easy to progress up the ladder and grow in your career. From the position of a Digital Marketing Intern you could within no time progress to the position of a Digital Marketing Manager and beyond.

It’s true that the digital marketing field is one that experiences continuous changes and upgrades, that would mean that professionals working within it would need to keep themselves up-to-date and with a willingness to adapt and learn. When you choose from among the best digital marketing courses in Kolkata, you are basically investing in your future.